Zoecon Corporation case study1. IntroductionZoecon Corporation was located in 1968 in Palo California by Dr Carl Djerassi to study endocrinological ways of insects population control Djerassi was a pioneer inside the development of chemical techniques for human birth control which subsequently led to the introduction of the birth control pill. The name Zoecon might be a combination of the Greek words Zo for life and con for control.2. MissionZoecon Corporation was acquired in 1983 by Sandoz. I.T.D. A Swiss based producer of pharmaceuticals, agrichemicals, and colors and dyes. Zoecon mission was to be Advertising arm of sandoz I.T.D in the animal health and insect control areas.3. Positioning and segmentation:study indicated that you'll find three segments. The primary ta ... [Read More - World Of Warcraft How To Earn Conquest Points]
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