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Zoecon Corporation case study
1. Introduction
Zoecon Corporation was identified in 1968 in Palo California by Dr Carl Djerassi to study endocrinological ways of insects population control Djerassi was a pioneer within the development of chemical methods for human birth control which subsequently led to the introduction of the birth control pill. The name Zoecon can be a combination of the Greek words Zo&euml; for life and con for control.
2. Mission
Zoecon Corporation was acquired in 1983 by Sandoz. I.T.D. A Swiss based producer of pharmaceuticals, agrichemicals, and colors and dyes. Zoecon mission was to be <i>marketing</i> arm of sandoz I.T.D in the animal well being and insect control areas.
3. Positioning and segmentation:
research indicated that you may well find three segments.
&middot; The primary target industry for Strike Roach Rfinisher was the finish problem permanently segment.
&middot; The secondary industry was the item that lasts segment
&middot; The convenience low cost segment as not considered a primary of secondary industry.
Strike Roach Rfinisher was positioned as a scientific breakvia with unique qualities desired by the target segments.
4. Businessing mix:
&middot; item price and packaging
Strike Roach Render was packaged in a 10-Ounc aerosol spray along with a 6 Ounce togger.The retail price for the Aerosol was $4.49 and for the fogger was $3.99.These costs were 50 to 75 percent higher than those of existing rereally insecticides. The premium cost was justified on the basis of the items exclusive compound and long lasting effect.
&middot; items
Zoecon sells:
i. Animal well being products to small-animal veterinarians and clinics
ii. Pest control chemicals for farm animals
iii. Insecticides for family pets and pest control to superindustrys, pest stoes, veterinarians, and pest control companies
iv. Products and chemical compounds to firms engaged in businessing pest control items to consumer business.
&middot; Consumer and trade promotion:
i. Television and newsp ... [Read More - Mesmer Pve Guide Gw2]
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